Ch4kra is a comprehensive branding project for a premium line of yoga products, designed to inspire mindfulness and balance. The project involved crafting a cohesive visual identity that embodies tranquility and focus, featuring soft color palettes, clean typography, and nature-inspired graphics. From logo design to packaging, the brand’s elements reflect the essence of yoga, promoting wellness and harmony. The result is a brand that resonates with both seasoned practitioners and newcomers, offering a serene and inviting experience.
Alfred Hitchcock screening event at CalArts
Designed a visually compelling and immersive promotional campaign for a special Alfred Hitchcock screening event at CalArts, blending the legendary director’s iconic cinematic style with the school’s dynamic, avant-garde spirit.
The project included:
Striking event branding inspired by Hitchcock’s use of suspense, contrast, and bold typography.
Eye-catching posters, digital assets, and social media graphics that captured the essence of mystery and psychological depth.
Engaging motion design elements to enhance the promotional experience.
This campaign successfully drew in film enthusiasts, students, and creatives, creating an unforgettable intersection of classic cinema and modern artistic expression.
MINI Electric Car Event Promotions – Instagram Stories
Designed a high-energy, visually captivating Instagram Stories campaign to promote MINI Electric car events, driving excitement and engagement among eco-conscious and urban drivers.
Dynamic Motion Graphics – Leveraged sleek animations and bold typography to highlight MINI Electric’s innovation, sustainability, and performance in a fast-paced, social-first format.
TED Talks’ The End of Privacy
Designed a thought-provoking and visually striking promotional campaign for TED Talks’ The End of Privacy event, exploring the evolving landscape of digital surveillance, data security, and personal freedom in the modern world.
The campaign included:
Bold, minimalist branding inspired by the intersection of technology and transparency, featuring glitch effects, pixelated distortions, and high-contrast typography to evoke themes of digital disruption.
Event posters, social media assets, and motion graphics designed to spark curiosity and conversation, utilizing dark, futuristic aesthetics contrasted with urgent, attention-grabbing messaging.
Designed a vibrant and engaging digital media and social promo campaign for the CalArts Film Screenings, sponsored by Wallpaper, celebrating the cinematic brilliance of Pedro Almodóvar.
Curated Selection of Almodóvar’s Masterpieces – A journey through his most iconic films, spanning across genres, emotions, and visual storytelling. From heartfelt tales of love and friendship to bold, captivating dramas that explore the complexities of human connection, this series honors the depth and artistry of one of cinema’s most visionary directors.
Striking visual assets and social media graphics infused with Almodóvar’s signature bold colors, expressive compositions, and dynamic typography, capturing the essence of his storytelling.
A cohesive digital strategy that connects film lovers, students, and creatives, bringing Almodóvar’s world to life through immersive and shareable content.
This campaign successfully amplified excitement, attracted film enthusiasts, and highlighted Almodóvar’s lasting impact on cinema and culture.
Designed a sleek, modern, and immersive packaging experience for Indica Brand, capturing the essence of relaxation, depth, and premium cannabis culture.
This design approach establishes Indica Brand as a trusted, high-end cannabis brand, seamlessly blending luxury, nature, and modern aesthetics to attract both connoisseurs and new consumers alike.
London Underground Ads
Designed a bold and visually striking ad campaign for BMW’s London Underground takeover, seamlessly blending luxury, innovation, and urban mobility in one of the world’s busiest transit systems.
Our creative work for Azamara Cruises captures the essence of immersive travel through stunning event graphics, beautifully crafted catalogs, and engaging social media content. Every design element reflects Azamara’s commitment to authentic cultural experiences, luxury, and boutique-style cruising.
From elegant event branding and marketing materials to visually rich travel catalogs that inspire wanderlust, our designs transport travelers before they even set sail. On social media, our compelling visuals and strategic storytelling create dynamic, shareable content that connects with a global audience, reinforcing Azamara’s position as a leader in destination-focused cruising.
Our art direction for Celebrity Cruises blends sophisticated design, compelling storytelling, and immersive brand experiences to capture the essence of modern luxury at sea. From stunning visual campaigns to seamless digital experiences, every project is crafted to inspire and engage travelers worldwide.
Through refined typography, elegant compositions, and cinematic imagery, we bring Celebrity’s premium lifestyle and innovative design ethos to life across advertising, digital platforms, print, and onboard experiences. The result? A visually captivating and emotionally resonant brand presence that redefines the art of travel.
Our creative direction for Royal Caribbean brings the thrill of adventure to life through engaging planning guides and dynamic online promotions. Every design is crafted to inspire travelers, making trip planning seamless and exciting.
From visually stunning digital planning guides that showcase itineraries and onboard experiences to high-impact online promotions that drive engagement and bookings, our work ensures that Royal Caribbean’s brand remains as bold, innovative, and exhilarating as its voyages. Through strategic storytelling, vibrant visuals, and user-friendly design, we help travelers embark on their next unforgettable journey
Quiksilver Champs-Élysées Store – Poster Designs
Designed a high-energy, visually immersive digital poster series for Quiksilver’s flagship store on the Champs-Élysées in Paris, celebrating the brand’s iconic surf and board sports heritage in one of the world’s fashion capitals., one of the world's largest manufacturers of surfwear and other boardsport-related equipment
Magazine Ads for Diesel Intimates
Directed a series of humorous and impactful magazine ads for Diesel, the renowned Italian design company known for its bold prêt-à-porter clothing aimed at the young adult market. With the launch of a major intimates and beachwear division for both men and women, these ads hilariously showcase the brand's commitment to style, comfort, and youthful energy.
Beach Tennis Racquet Design for Ocean Air Beach Tennis
Beach tennis is a fast-growing sport played in over 50 countries, with more than half a million passionate players worldwide. Its biggest fan bases can be found in Italy, Brazil, and Spain, where the game has evolved into a dynamic fusion of athleticism, skill, and beach culture.
Commissioned by Ocean Air Beach Tennis, one of the sport’s most recognized and influential brands, these bold and high-energy racquet designs capture the essence of performance, style, and innovation. Each design balances vibrant aesthetics, cutting-edge materials, and aerodynamic patterns, ensuring that players not only compete at their best but also stand out on the sand.
By blending functionality with striking visual appeal, these designs elevate the sport’s identity, reinforcing Ocean Air Beach Tennis as a trendsetter in the global beach tennis community.
VNote Ensemble Package Design
Immerse yourself in the vibrant fusion of Venezuelan folk traditions and adventurous jazz explorations with VNote Ensemble. This package design embodies the ensemble’s dynamic spirit, blending rich cultural heritage with contemporary creativity. Bold, rhythmic patterns inspired by traditional Venezuelan motifs intertwine with fluid, modern elements, reflecting the seamless harmony of past and present. Vivid colors echo the energy of their performances, while elegant typography and intricate details capture the sophistication of their arrangements. This design not only celebrates the ensemble’s unique sound but also invites audiences to experience the depth, passion, and artistry of VNote Ensemble’s musical journey.
Camarena Tequila Food Truck – A Bold Fusion of Flavor & Design
The Camarena Tequila Food Truck is a mobile masterpiece, blending the rich heritage of Mexican craftsmanship with a modern, vibrant aesthetic. Inspired by the smooth sophistication of Camarena Tequila, the truck’s design features intricate patterns, sun-kissed hues, and hand-drawn elements that celebrate the brand’s artisanal roots. The design not only turns heads but also embodies the perfect fusion of tradition and innovation—just like every sip of Camarena Tequila.
MTV2 Background Set Designs
The MTV2 Background Set Designs capture the raw energy, rebellious spirit, and boundary-pushing creativity that define the brand. A high-impact fusion of urban street art, glitch aesthetics, and dynamic motion graphics sets the tone for an electrifying visual experience. Bold color palettes, distorted textures, and layered multimedia elements create an immersive, ever-evolving backdrop that keeps pace with MTV2’s fast-cut editing style and high-energy content.
Starbucks Red Card Design – Supporting the Global Fund’s Fight Against HIV in Africa
The Starbucks Red Card is more than just a design—it’s a symbol of hope and global impact. Created in partnership with (RED) and The Global Fund, this initiative helps fight HIV/AIDS in Africa with every purchase made using the card. The design reflects a powerful message of solidarity, featuring bold red hues that represent urgency and action, paired with intricate patterns. Subtle yet meaningful design elements highlight the resilience of communities affected by HIV, reinforcing Starbucks’ commitment to making a difference.
Digital Displays for Miami International Airport
Crafted to elevate the travel experience, our interactive digital displays for the Miami International Airport Art Program seamlessly merge technology with artistic expression. This curated collection of commissioned digital artwork transforms the airport into an immersive cultural journey.
Sometimes we have to be brutally honest, cheers!
User Interface for iPhone and iPad
Art direction work for Univision, highlighting a dynamic fusion of culture, storytelling, and design. Each project reflects the vibrant essence of Hispanic media, from compelling branding and motion graphics to engaging promotional campaigns.
With a keen eye for visual storytelling, these samples demonstrate expertise in crafting immersive brand experiences across television, digital platforms, and social media. The work balances bold typography, striking imagery, and innovative layouts to resonate with Univision’s diverse audience.
Whether elevating primetime programming, launching a new show, or refreshing brand identity, these pieces exemplify creative direction that captivates, informs, and inspires.
Univision is an American Spanish-language television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content.
Our collaboration with Univision extends across a diverse range of media, including eye-catching billboards, high-impact corporate advertisements, elegantly designed invitations, and immersive set design graphics. Additionally, we’ve developed distinctive programming logos, comprehensive logo usage guides, and engaging social media content—ensuring a cohesive and compelling brand presence across all platforms.
Fraktel Group Promo Reel
This team is more than just a group of people—it’s a carefully selected blend of talent, experience, and innovation. With countless years of expertise and numerous international awards, they’re ready to bring your vision to life.
Bernardo Reitich / Concept Mastermind
Ramón León / Design Visionary
Rafael Rodríguez Bencid / Camera Powerhouse
Boris Urrutia / Post-Production Artist
Elio Casale / Wordsmith Extraordinaire
Javier Castro / Motion Design Expert
Promotional Offers & Posters for Six Flags Entertainment Corp.
Six Flags Entertainment Corp. is the world’s largest amusement park company by number of properties and ranks among the top five in global attendance. With 42 thrilling destinations across North America, including theme parks, water parks, and family entertainment centers, Six Flags is synonymous with exhilaration, adventure, and unforgettable experiences.
From limited-time deals to special event promotions, these designs helped bring the thrills of Six Flags to life, ensuring every visitor was ready to dive into the excitement and make lasting memories.
Art and Lifestyle – Exclusive Limited-Time Publication
A captivating limited-time publication that celebrates the vibrant intersection of creativity, culture, and everyday living through expert art direction and design. This exclusive edition offers a curated blend of inspiring artworks, insightful interviews, and lifestyle features that highlight the dynamic relationship between art and the world around us. With meticulous attention to detail, the design weaves together stunning visuals and contemporary layouts, creating an engaging reading experience that draws the audience in. Each page invites readers to explore innovative ideas and trends from both emerging artists and established visionaries.
Posters | Postcards
Art Basel has been described as the ‘Olympics of the Art World’. Over 300 leading galleries from North America, Latin America, Europe, Asia, and Africa show the work of more than 4,000 artists, ranging from the great masters of Modern art to the latest generation of emerging stars.
Photography by ©Bernardo Reitich
Rocket Dog – Magazine & Bus Ad Campaign
Directed a bold and playful ad campaign for Rocket Dog, bringing the brand’s signature laid-back California spirit to life through eye-catching magazine and bus ads.
This campaign successfully positioned Rocket Dog as the go-to brand for confident, stylish, and carefree footwear, making a statement wherever it appeared—whether flipping through pages or cruising through the city.
Las Fotos Invisibles de Los Amigos Invisibles
In the year 2000, Los Amigos Invisibles embarked on a creative adventure that took them to San Francisco, California, to record their iconic LP Arepa 3000, under the direction of legendary musician and producer David Byrne from the Luaka Bop label. During the music production, the band decided to enhance the album’s visual concept and hired Art Director and Graphic Designer Bernardo Reitich, based in the same city, to design the cover and CD artwork.
The project began with great enthusiasm and a flood of collaborative ideas. Eventually, they landed on a bold concept: Los Amigos Invisibles would travel in a flying spaceship to a planet inhabited by extraterrestrial beings. Their mission was clear: to rescue all the beautiful women of Venezuela, who had been abducted by the aliens, and bring them back home.
To bring this vision to life, Bernardo Reitich hired photographer Daniel de Souza to carry out a series of photo sessions capturing the intergalactic and surreal aesthetic of the story. However, despite the creative potential of the project, artistic differences between some band members and the Art Director ultimately led to its cancellation.
The images, brimming with originality and fantasy, were shelved and forgotten. Only a handful of people have ever seen these photos, which remain a hidden visual treasure, a testament to an artistic collaboration that never saw the light of day.
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En el año 2000, Los Amigos Invisibles se embarcaron en una aventura creativa que los llevó a San Francisco, California, para grabar su icónico LP Arepa 3000, bajo la dirección del legendario músico y productor David Byrne, de la disquera Luaka Bop. Durante la producción musical, la banda decidió elevar la propuesta visual del álbum y contrató al Director de Arte y Diseñador Gráfico Bernardo Reitich, radicado en esa misma ciudad, para diseñar la portada y el arte del CD.
El proyecto arrancó con gran entusiasmo y una lluvia de ideas colaborativas. Finalmente, se definió un concepto audaz: Los Amigos Invisibles viajarían en una nave voladora hacia un planeta habitado por seres extraterrestres. La misión era clara: rescatar a todas las mujeres bellas de Venezuela, quienes habían sido secuestradas por los alienígenas, y traerlas de vuelta a casa.
Para dar vida a esta visión, Bernardo Reitich contrató al fotógrafo Daniel de Souza para realizar una serie de sesiones fotográficas que capturarían la estética intergaláctica y surrealista de la historia. Sin embargo, a pesar del potencial creativo del proyecto, las diferencias artísticas entre algunos miembros de la banda y el Director de Arte llevaron a la cancelación del mismo.
Las imágenes, rebosantes de originalidad y fantasía, quedaron relegadas al olvido. Apenas unas pocas personas han tenido el privilegio de ver estas fotos, que permanecen como un tesoro visual oculto, testimonio de una colaboración artística que nunca llegó a ver la luz pública.
Art commissioned for different projects, some of them are available as limited edition paper prints and prints on wood in the shop tab. Inquire via email.
