Ch4kra is a comprehensive branding project for a premium line of yoga products, designed to inspire mindfulness and balance. The project involved crafting a cohesive visual identity that embodies tranquility and focus, featuring soft color palettes, clean typography, and nature-inspired graphics. From logo design to packaging, the brand’s elements reflect the essence of yoga, promoting wellness and harmony. The result is a brand that resonates with both seasoned practitioners and newcomers, offering a serene and inviting experience.